Okay, here is an update on my AJMF posters… I still don’t feel happy with how the type is working though, I’ll have to refine it some more to make it legible for the balloons poster… Comments are appreciated!
I like the gold yello color scheme alot better than what i had before… and I think I’m going to sytlistically try to recreate typography similar to the Monsters of folk poster for my balloons..
For my ear, I still need to play with type… I like the austin city limits treatment to type in how they reversed it out.. I am going to try that.
Oh and here is my creative brief!
Laura V. Ospina
October 1, 2013
Creative Brief: Atlanta Jewish Music Festival 2014
In my initial research of AJMF and the poster designs that had been selected in the previous years, I noticed two design elements that were very similar. Both had very interesting points of view, and visual dynamic that drew the viewer in.
I wanted to accomplish these goals within my poster designs, and began brainstorming what could be visually represented that would communicate the celebrations and excitement of this festival. For my first poster, I saw hot air balloons as a step in the right direction and looked into designing a composition that would draw the viewer into the scene. I used the golden ratio as a reference, and texture and perspective to add depth. I loved the idea of having a “carnival in the sky” and by referencing hot air balloons with its very festival-like quality I could capture that as a reference to how music traveled through the air. As far as typography goes, I wanted to keep a majority of it illustrative, and wasn’t as concerned with keeping it super legible. I do provide space for some type to live towards the bottom of the page in order to clearly state the musicians and details, but I wanted the visual imagery to stand out above all else.
For my second concept, I was inspired by a Tex-Mex day of the dead poster, Pop Art, and screen-printed designs. I wanted to see what a combination of these three elements would yield visually. The subject matter I chose was a red ear on fire. I chose this for several reasons. Red is a very passionate color, which communicates that excitement of the festival in general, and the cut and paste flat color technique used to illustrate the ear is a strong reference to Pop Art, and culture. I thought taking this direction would be new and refreshing to the commonly seen poster designs of the past. The perspective of the ear also communicates a straight forward and in your face kind of sound, and obviously referencing an ear on fire would communicate that the music within the festival would set your ears on fire.